Blackberrys Social Scope as a Business Tool Research Paper

Blackberrys Social Scope as a Business Tool - Research Paper Example This papaer stresses that the initial ubiquitous team that developed the app, in the beginning made it as a mobile application. The project began under iPhone backing but switched to Blackberry because of background processing. This allows the user to monitor, as well as report, their tweeter feeds while continuing to use other apps on their platform. In business, the background processing allows the user to access their emails, browse information they do not understand, check on stock markets, and read their business Facebook and Twitter messages. These messages are pulled for viewing each time one switches back to using Social scope. Given Blackberry’s fundamental utility as a messaging device, the vibrant half-VGA display and QWERTY keyboard completes a two-way device for communication. This report discusses that the app also ensures that no delay is experienced when receiving Twitter messages, which can be crucial in an organization that relies on information. Social scope ensures that all recent messages are displayed on the screen. The entrepreneur does not require their app be left open in order to receive messages, and they do not require to re-login. The messages are just present when required, providing immediacy for the organization’s PR department. Red Robin Gourmet Burgers introduced their new burger line last month and turned to social media. Using Social scope to foster connections also allows companies to match the skills of employees working. for them across the world who, otherwise, would have found it difficult to communicate in between their work schedules. It has become especially valuable for business entities built on acquisition where the managers in the various divisions are not acquainted to one another. An American supermarket chain su ch as Shaw in Boston, has utilized Social scope for this purpose