Plato The Allegory of the Cave Essay Example

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At WebAd Solutions, we are focused on guaranteeing the legitimacy of our Cost-Per-Click Network - Essay Example From programming to our refined staff, our objective has become to guarantee each snap is genuine. Our staff, programming, and items get rid of fake or produced clicks. This sets aside clients cash by just having them pay for real snaps. So as to stop deceitful or produced clicks, WebAd Solution accepts correspondence with the customer is fundamental. Snap misrepresentation has expanded over the previous year. Regardless of whether purposefully coordinated at one sponsor or ‘hitbots’ that focus on all PPC’s, false snaps hurt promoters. Accordingly people become vigilant about utilizing PPC’s and Search Marketing. Whenever utilized effectively PPC’s and Search Marketing can arrive at a great many Internet surfers. Be that as it may, when contenders or ‘hitbots’ abuse the framework, this methods for promoting turns out to be progressively questioned. Organizations would prefer not to burn through cash on clicks that are not being seen by buyers. Sponsors can shield themselves from click misrepresentation by keeping a couple of basic guidelines. The primary standard is to discuss much of the time with their PPC supplier. Furthermore, customers can utilized WebAd’s instruments to help secure against fake snaps. WebAd gives Click Observer, which enables the publicist to watch traffic sources, time spent, number of visits, etc. This permits the customer to watch dubious snaps that move beyond WebAd’s programming or workers, which thusly can be accounted for to WebAd. At last, examination into WebAd’s assets can enable a publicist to get a good deal on ill-conceived clicks. WebAd Solutions need their customers to feel great that the guests to their sites are from authentic intrigue, not bogus snaps. We will probably give the customer the promoting that is paid for. In spite of the negative effects of snap misrepresentation on PPC Advertisers and Search Marketing, WebAd Solutions endeavor to motivate trust in our administrations. By utilizing Click Observer from WebAd,

10 Mystery Writing Tips to Keep Your Readers in Suspense

10 Mystery Writing Tips to Keep Your Readers in Suspense From Agatha Christie to Parker Bilal, the best mystery writers know how to keep readers in suspense until the very end of the novel. If you are looking to write a bestselling mystery novel, here are 10 mystery writing tips to help you do the same:1. Start off with a bangWhether it is a corpse or a missing person, starting your mystery novel with a major crime is the best way to keep your readers in suspense. The first few chapters of your mystery should briefly introduce the protagonist while focusing on the crime that has taken place.The two most important scenes of a mystery novel are the scene of the crime and the one in which the perpetrator is revealed. Beginning your novel with the scene of the crime is a great way to engage your reader immediately and reveal the level of depravity or horror that the protagonist must confront throughout the rest of the book.2. Be creative with dyingIf your mystery begins with a corpse, make it a creative death. Dont just have your killer stab a victimâ€"let the stabbing pattern be a word or a symbol. If your victim is poisoned, consider a poison that is hard to find or impossible to detect. If the victim was buried alive, have an odd array of objects buried with them that offers trails of suspicion that the protagonist must then follow.When the corpse is killed creatively, several things happen. First, not only do readers want to know who did it and whyâ€"they also want to know why it was done in that way. Creative deaths also provide clues to the killer and establishes greater character depth for your antagonist, particularly his or her intellectual level and motivation behind the killing.3. Do your research on crime proceduralsHowever you choose to begin your mysteryâ€"whether with a corpse or a kidnappingâ€"be sure that you do your research on crime procedurals. The details you include when you describe these important opening moments of your mystery will set the tone for how believable your story is and how engrossing it is for your audience.Law enforcement handles crimes differently, depending on location and details of the crime. If you are writing an opening scene in which a small-town cop discovers a body, be sure that youve researched who will get involved at the crime scene besides the cop. Will there be other detectives who show up? Who takes the body in for an autopsy and where is this autopsy done? Do other government law enforcement agencies (like the FBI) get involved? The more realism you use to stage the finding of the corpse (or the moments after a kidnapping has taken place), the more likely you are to keep your audience turning pages.Photo by David von Diemar on Unsplash4. Give your main character a life outside of the crime/mysteryYou want your reader to feel empathy toward the main character as he or she is put in harms way to find out who the killer or kidnapper is. The more empathy your reader feels toward your protagonist, the more invested theyll be in what happens to that character as the plot progresses.This is the reason you need to show the life your main character has outside of the mystery. Whether its their family life with their kids, or a romantic interaction with a love interestâ€"showing the protagonists life makes him or her seem real. It gives the character depth and allows you to use those relationships that happen outside of the mystery to add to the tension. For example, if the killer hunts down women and your protagonist is a man, his concern for his female significant other could play into the story and give him increased motivation to find the antagonist. Or if the protagonist has a family and children, the antagonist could threaten them, which serves to ramp up the tension and motivate the protagonist to solve the mystery quickly.5. Your setting should be more than just a settingIf youve ever read a novel about a haunted house, then you understand the importance of setting in a mystery. In fact, choosing a setting for your story is one of the most important choices you will make in planning your novel, as it can either add to the tension or distract from it.For example, a dark, tightly enclosed space can increase the fear your protagonist feels when hunting for the killer. Alleyways where someone can hide behind doors or trash bins, dark forests where no one can hear your characters scream, or naturally spooky locations like funeral homes or mortuaries are settings that help to ramp up the tension and feeling of foreboding that makes mysteries such exciting reads. Particularly if your mystery is a haunted house story, hidden rooms, cobweb-filled attic spaces, and basements where family secrets have been buried are great settings for maintaining tension in your story.6. Build tension with cliffhanger chapter endingsThink back to a book youve read that was nearly impossible to put down. This ability to thoroughly captivate readers is the mark of a great mystery writer and a goal you should aspire to as you writ e your novel. While there are multiple methods to create this kind of story, ending each chapter with a cliffhanger is a great way to keep your plot moving forward and the tension heightened.There are multiple ways to create cliffhanger chapter endings. It could be someone opening a door and the reader needs to start the next chapter to find out who it is. It could be one of the main characters seeing something that makes them immediately afraid but the reader needs to start the next chapter to find out what it is that they saw. Or maybe its a scream in the distance that the main character hears but the reader needs to start the next chapter to find out who it is thats screaming.7. Know the end before you start writingAs with other genres, and especially for mystery, you should have your plot worked out before beginning the first chapter. This means that you should know who committed the crime, how they did it, why they did it, and how they eventually get caught. If you know these d etails before you begin writing, youll be able to scatter clues throughout the story to lead up to the big reveal.8. Make all suspects liarsAs with any great mystery novel, yours should have multiple suspects who could be guilty of the crime. Determining which of the suspects is guilty is part of the reason readers will want to keep turning pages, and there should be moments within your story that make each suspect seem like he or she is the guilty one.The easiest way to do this is to ensure that all of your suspects are liars (to some extent). Have them lie about their whereaboutsâ€"where they were last night, who they were with, and why they were thereâ€"to make them seem unreliable. Obviously, the guilty suspect will be a liar to cover up his or her crime, so having all your suspects lie helps keep the tension taut as your detective tries to sift through the untruths to find the truth.Photo by Aaron Mello on Unsplash9. Throw your detective (and reader) off track with incorrect su spicionPart of the thrill of reading a mystery is the guesswork involved with determining who did it, and why. Playing with this thrill is a great way to keep your readers invested in the story. Allow your protagonist to believe he or she has solved the crime, only to later find out it isnt solved at all. In most cases, this is best done with the most likely of suspectsâ€"the one readers believe is the culprit before the real killer is discovered. Playing with the emotions of your readers in this way maintains an element of unpredictability and tension mystery readers love to experience.10. Scatter clues (as well as red herrings) throughout the bookLeaving clues throughout the story keeps your reader guessing, and following them is part of the fun of reading a mystery, but its important to not reveal too much, too soon. In fact, the best mysteries are the ones that surprise the reader and end with a killer who seemed least likely to commit the crime.Your protagonist should follow cl ues to find the killer and some of these clues should be red herrings. In order to maintain the shock value of an unlikely suspect, some of your clues should point to other potential suspects and lead the protagonist away from the trail of the one who is guilty. This distraction increases the tension in the plot and allows you to end with an ah-ha moment that completely catches the protagonist (and reader) by surprise.

Keynes Versus Friedman - 745 Words

Keynes versus Friedman To begin with, I would like to say that these to economists made perhaps the greatest and the most significant contribution to economy in the twentieth century. They are beyond any doubt among most powerful intellectuals that set their feet over the ground. Ideas they created, patterns they discovered and laws they introduced have become fundamental in political economy and macroeconomics. Still, these two brilliant minds did not share each others’ views over some basic economics matters, such as the intensity of governmental regulations, price policy, fiscal and monetary politics. Quite logically, a question arises: who was actually right, whose ideas explain the way economy behaves. In other words, who is the†¦show more content†¦No one still argues that it was quite significant. In 1930-s it became quite clear, that the classical interpretation of market theory was being quite ineffective. The economic system remained in the state of stagnation for several years in a row and now positive tendencies were being observed. For some lasting period of time government officials relied upon Adam Smyth, who ones claimed that market is absolutely capable of self-regulation. This was the time for Keynes’s ideas to start working. He claimed that in the long run unemployment can cast a deadly shadow over the economy. So, he proposed a simple, though extreme solution to the problem: create numerous, even low-effective jobs just to keep people away from their problems and to keep them occupied. Then, take over control over major companies and stimulate production to keep the funds circulating. Nationwide manipulation of the interest rate is also a necessary point that is supposed to stimulate the banking sphere of the country. These basic clues over government regulations in economy allowed the situation to start improving fairly fast. The full zenith of Keynes economic thought occurred toward the end of his career, when he discovered the major mistake of classical economists, who held that, when goods were in surplus, the best role of government was to allow wages and prices to fall, until equilibrium was resumed. Falling prices would stimulateShow MoreRelatedMilton Friedman And Milton Keynes1580 Words   |  7 Pagesdifferent views from John Maynard Keynes, Milton Friedman and central banks when it comes to inflation. However, what both John Maynard Keynes and Milton Friedman can agree on is the fact that inflation is seen to be a great evil. Moreover, the central banks interpret inflation as moderate being the fact that some inflation is seen to them as tolerable. Historically, Friedman and Keynes have had disputes on a better system for the control of inflation. For instance, Friedman put forward the monetary policyRead MoreThe Keynesian School Of Thought, The Monetarist School And The Austrian Business Cycle2 004 Words   |  9 PagesGreat Depression, John Maynard Keynes published a book discussing the general theory of economic thought. His synopsis included major government involvement; to include, spending, policy changes and fluctuating interest rates, improving the economy. Further, Keynes held confidence that government spending and tax rate changes could assist economic performance. The point of this book and Keynes goal, was to examine the actual employment of available resources. Keynes also compared his theory to classicalRead More Unemployment: Keynesian Ideas and Fiscal Policy Essay4121 Words   |  17 Pagescreate the differences in aggregate demand and effective demand creating equilibrium and filling the void that the current Keynesian fiscal policy leaves. Keynesian Ideas The origins of many ideas seen in fiscal policy come from John Maynard Keynes a revolutionary economist who tackled the idea of aggregated demand through Keynesian economics. Aggregate demand is the demand for gross domestic product or goods and services that the country has to offer. It is represented by the formula GDP=AD=Read MoreEquality and Diversity Essay3406 Words   |  14 Pageswhich feminists like Friedan (1963) argued that women and men, being similarly situated, should have the same rights and opportunities. For economists Milton and Rose Friedman, EO should not be interpreted literally, but there should exist no arbitrary obstacles blocking individuals from realizing their ambitions (Friedman and Friedman, 1980). 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Table of Contents Introduction 3 Context 4 LiteratureRead MoreThe Effect of Macro Economic Policy on Nigerian Economics Growth and Development6051 Words   |  25 PagesScope and Limitation of Study 6 1.9 Organisation of the Study 8 1.10 Definition of Terms 8 CHAPTER TWO: Literature Review 2.1 Meaning and Objectives of fiscal and monetary policy 10 2.2 Issues in Fiscal and Monetary Policies 15 2.3 Keynes Debate on Monetary and Fiscal Policies 18 2.4 The Impact of Monetary and Fiscal Policies on the Nigerian Economy 21 CHAPTER THREE: Theoretical Framework 3.1 The Theories of Monetary and Fiscal Policies 24 3.2 The Relationship betweenRead MoreHistory of Globallization5628 Words   |  23 Pagessociety overlap, and where information technology allows business to be conducted as though it were a single place (Friedman, 2007; Ohmae, 1995; Renesch, 1992; Robertson, 1995; Scheuerman, 2010). Some posit that the historical roots for globalization go back millenniums because of trade links for carrying on business that existed between early civilizations (Frank, 1998). Friedman (2007) indicates the first true era of globalization did not begin until 1492 when Columbus set sail and opened tradeRead MoreSimilarities and Differences of the Great Depression as Compared to Todays Financial Crisis3753 Words   |  16 Pagesof the causes responsible for directing the flow of money into overvalued real estate and other non-productive projects (Kleinman G. 2008) Monetarists such as Milton Friedman and current Federal Reserve System chairman Ben Bernanke hold a firm view that the Great Depression was caused by monetary contraction (Geller A, 2008). Friedman further augmented that the downward turn in the economy, starting with the stock market crash can shape up into just another recession. In earlier times Federal ReserveRead MoreTqm Project4544 Words   |  19 Pagesearly 1900s on wealth and poverty. He found that wealth was concentrated in the hands of the few and poverty in the hands of the many. The principle is based on the unequal distribution of things in the universe. It is the law of the significant few versus the trivial many. The Pareto Principle is a rule-of-thumb, which states that: â€Å"20 percent of the problems have 80 percent of the impact.† The 20 percent of the problems are the â€Å"vital few† and the remaining problems are the â€Å"trivial many.† From theRead MoreOrganizational Behaviour Analysis2 8615 Words   |  115 Pagesyou to identify those areas to which you need, or want, to direct more concentrated effort. 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Coffee Consumption in China Free Essays

China’s entry into the WTO on December 11, 2001 accelerated the movement toward a market-oriented economy, open up our new markets for foreigners and invest more into foreign market,which further influences Chinese lifestyle. We can see the change from driving habit to the drinking habit. For example, China has traditionally been a tea-drinking nation. We will write a custom essay sample on Coffee Consumption in China or any similar topic only for you Order Now However,the global spread of coffee-houses is touching down in China, with coffee consumption increasing year after year. It is estimated that the number could jump to 400,000 tones by 2012. The large number of consumers, which influences the coffee consumption, are returnees. As the fast pace of globalization in China, the increasing number of Chinese go to study or work abroad each year. When they return to China , they will carry on living in coffee, which they have become accustomed to. Visiting cafes and drinking coffee at breakfast is not a novelty for these consumers. One will find many Starbucks outlet on the streets of China. Foreign ex-pats comprise another proportion of coffee consumers in China. China’s open market has attracted substantial foreign investment, which has led to rapid increase in the number of ex-pats. Shanghai’s official statistics show that the number of Taiwanese living in Shanghai for short periods (at least three months) is estimated at 230,000. The figure is expected to increase each year. Ex-pats are at the high-end of coffee consumption and are also regular patrons of cafes. It is reported that Westerners and businessmen from Hong Kong and Taiwan represent 30% of customers at chained cafes. (1) A unique aspect of coffee usage in China is that coffee beans are also used as a medicine to treat chornic disoders such as cirrhosis of liver and gallstones. Since the Chinese have realized the medicinal value of coffee and more research is being done to produce medicines, the import of coffee beans from Brazil and Ethiopia has grown manifold in the last couple of year. How to cite Coffee Consumption in China, Essay examples

Loyalty 2 free essay sample

Loyalty # 8211 ; Definition Essay, Research Paper Loyalty is a complicated construct, which can be interpreted in many points of positions. It is related to many other footings such as love, friendly relationships, household relationships and many others. Loyalty is most of the clip the footing of these other constructs. Without the presence of trueness a strong relativity can neer be built. Other than emotional relativities, trueness is valid for many other countries, every bit good. The dictionary defines the word trueness as ; Feelingss of devoted fond regard and fondness. As seen in this definition, trueness is relevant with devotedness, and fondness. Many people know devotedness as a equivalent word for trueness. This is incorrect. The ground for this is, that trueness can merely be the footing of devotedness, non the definition of it. The state of affairs is the same for fondness besides. Affection can non be present without trueness, but there can be loyalty without fondness. We will write a custom essay sample on Loyalty 2 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are of class other constructs that trueness is relevant with. Love, such as fondness, can non be present without trueness. A healthy relationship can merely be built on trueness. By relationship, every sort of relativity is meant. Without trueness, the construct of household should non be considered. As stated in the debut, there are many readings of trueness. The most common one is, understanding trueness as a infantile wont. Particularly in Turkish society, this sentiment is common. Often, work forces think of being loyal to their married womans as a feminine issue. On the other manus, a more of import job is that adult females are non anticipating trueness from their hubbies any longer. This is a really unfortunate illustration of devolution of a society, because of missing trueness. Another misunderstanding of trueness can be as the followers. Often times trueness is being used as a arm against the loyal individual. A bad natured individual can utilize the trueness of the other individual against him and can make a batch of things. Trust ( another relevant construct ) is the cardinal construct here. Along with trueness, trust comes, and trust is the key to deceit and lying. Other than emotional countries, trueness is the key to other things as good. For illustration, in concerns, employers should derive the trueness of their employees to win in their concern. If the employee does non experience trust towards his / her employer, so s/he would non be enthusiastic in working for him / her. Likewise, if a rise is expected, so there should be trueness. Large accomplishments can non take topographic point without trueness between the two sides. To give a specific illustration, we can take physicians. Loyalty is a really of import virtuousness in a physician s occupation. A patient would decidedly desire to experience that his / her physician is being loyal to him / her. The ground is, as said before, trueness brings trust along with it, and trust is a definite thought in a physician patient relationship. Loyalty is a virtuousness that is a must in about everything human existences take portion in life. It is the key to wining, every bit good as a healthy relationship. If thought analytically, it will be understood that about every job occurs that concern the human existences is based on either disloyalty or the lacking of trueness ( two different constructs ) .

High Fidelity Essays - English-language Films, Films, High Fidelity

High Fidelity Essays - English-language Films, Films, High Fidelity High Fidelity High Fidelity On the surface, High Fidelity is a story about breaking up and getting back together again. Only, thanks to director Stephen Frears narrative technique, we dont realize this until the credits start to roll. He plunges into the life of Rob Gordon, played by John Cusack, on the night his girlfriend, Laura, leaves him. Robs subsequent depression and self-analysis is the focus of the film; getting the girl back becomes secondary. Robs frustration from his break up with Laura reminds him of all of his other failed relationships, specifically, his Top Five All Time Break Ups List. His recounts of each girl are interspersed throughout the first half of the film. We only learn about Laura as we learn about Robs past. Consequently, the main part of the narrative is either flashbacks or direct commentary by Rob to the audience. This might seem to be a weakness, but it is in fact a vehicle for Frear to move the present plot forward. It is only through understanding Robs past, that we can understand his current angst. In addition, the slow revelation of the causes for his and Lauras break up reinforces Robs own mental journey. We learn things as Rob himself is ready to deal with them. For example, it is only when Liz, a mutual friend, marches into Robs record store and yells profanity at him, that Rob begins to think of what Laura probably told Liz. He finally lets the audience in on some of the things he did to caus e the break up. Yet Rob still hasnt fully grasped what happened between him and Laura. It is a great strength, and in fact the very nature of the film, that we are limited to Robs mental struggle. All of the information is slowly laid out, to him, and to us. In his struggle to understand his current break up, Rob becomes obsessed with his past relationships, and decides to go out with them all again and ask them what went wrong. His discoveries give him a whole new perspective. Basically, he realizes that although he was dumped, he is now glad now that each of them ended. For example, he discovers that Charlie, who he has always imagined as the perfect woman, is in his own words awful. Not only that, he finds that she broke up with him for purely superficial reasons. In another case, he is appalled by the neediness of his ex-girlfriend and is grateful that she dumped me, and not the other way around. He also comments that he could have had sex with her, but that he wouldnt be sleeping with a person. After these kind of enlightenments, Rob also has a whole new appreciation for Laura. Once again, the audiences perspective is linked with Robs personal journey. The perspective of the film is further reinforced by the way in which Rob speaks directly into the camera. It gives the film a quickly paced, informal structure. Yet Frear doesnt trap the audience in Robs perspective alone. Rather, it is the supporting cast that really defines Rob for us. Rob gives us commentary on an event, but we get to see the cast members physically create the event and judge for ourselves. Basically, we see how he learns to live in the real world. Instead of perpetually feeling sorry for himself and blaming other people, he starts acknowledging his own failings. His concept of his whole dating history and his idea of relationships start to change. He is beginning to mature. The plot rewards this maturity with the return of Laura into his life. Robs new appreciation and maturity is shown in the final sequence in which he tells the audience he is making a mix tape for Laura, full of things that she will like. High Fidelity is an entertaining, but poignant look at breaking up. So many stories trivialize it or play it for cheap comedy. This one is more interested in exploring what a breakup does to the psyche. Through the creative narrative techniques of flashbacks and candid monologues, the audience becomes fully engaged in Robs struggle. Cusack is able to represent the despair of a broken heart and to